Notes to editors:
3. Hstry.org is a new international educational organisation dedicated to publishing accurate historical re-enactments using social media platforms, websites, apps and e-books. Its aim is to inject new life into historical events through modern media and inspire the next generation of historians. Recent re-enactments include the first successful ascent of Everest and the Great Smog of London.
Social media re-enactment of the Rolling Stones 1969 free concert in Hyde Park
4 July 2013
Music Heritage UK and Hstry.org today launch a real-time, social media re-enactment of one of the most culturally significant events of the 1960s in the UK, the Rolling Stones free concert in Hyde Park, London. The re-enactment comes as the band prepares to return to the park as part of their 50th anniversary celebrations on the 6th of July.
The 1969 concert, which saw an estimated 250,000 in attendance, was one of the first major gatherings of the ‘counter-culture’ of the 1960s, coming a few weeks before the Isle of Wight and Woodstock Festivals.
The social media re-enactment which takes place in “real time” between July 4th and 6th will see a dedicated twitter account (@Stonesin69) share the sights and sounds, of the free gig. The young protagonist will bunk off school, hitchhike to London, remember the life of former Stones guitarist Brian Jones (who had recently passed away), and share his thoughts on the music played throughout the concert.
The re-enactment will use the entire suite of social media channels available to share archival video performances, photographs and original studio versions of the songs played. On the 6th the concert-goer, now much older, will “return” to Hyde Park in 2013 and compare the Rolling Stones concert with its 1969 counterpart, showing just how much has changed in between.
Chief Executive of Music Heritage UK, James Ketchell said, “The Stones gig of 1969 was a huge event, not only in terms of music history, but culturally speaking too. Everyone at Music Heritage UK is delighted to be involved in celebrating the Rolling Stones through modern technology, on what promises to be a special week for the band.”
Steven Chiu, co-founder of Hstry.org said, “Hstry.org exists to bring to life through social media major historical events for a generation used to expressing themselves in 140 characters or less. The Rolling Stones free concert in Hyde Park was a landmark event for a generation which has its place in cultural, as well as musical history. This fits our vision of bringing to life significant historical events through modern media.”
Fans and members of the public can get involved by sharing their memories of Hyde Park 1969 using #Stones50 or #stoneshydepark on Twitter, or via Hstry.org where they can send in their pictures and thoughts, to be shared with the wider community. Music Heritage UK will also produce a series of in-depth articles around topics raised by the re-enactment which will be published on their website.