The UK's Woodstock moment...
The Rolling Stones free concert at Hyde Park in 1969
Before Woodstock and the summer of love, the Rolling Stones played to nearly 500,000 people in Hyde Park, for free, with a collection of other bands, in an event which helped to define UK youth culture in the late 1960s.
We partnered with Hstry.org to create an online historical re-enactment of the day using social media. We shared the sights, sounds, smells and vibes of one of the most significant concerts to have ever taken place in the UK which had a lasting impact on culture, not just music.
How we re-created one of the most significant concerts to ever take place in the UK...
We used a range of social media channels for the re-enactment including, twitter, facebook, twitter, Instagram, Pinterest and YouTube. In many instances we created dedicated accounts to ensure that the re-enactment is available for posterity.
- We tweeted "in real time" in the voice of one of the 250,000 concert attendees from the day before the concert to the day of the show. His voice continued, albeit in a more mature form, the day after as we live tweeted the Stones 2013 concert highlighting the differences between Hyde Park in 2013 and 1969.
- People got involved by sharing their photos and memories using the #Stones50 on Twitter and Instagram.
- Where possible we shared archive footage which was available on YouTube. However, in many instances we had to use studio material and/or alternative live footage. We also used Spotify to collect some of the songs played that day.
- We attempted to research all songs played in the afternoon, however we are unable to verify exactly what was played and when, so had to make some educated guesses based on alternative information available from concerts around the time.
- We also shared additional information to add context to the reenactment, including an in-depth piece on the series of free concerts in Hyde Park.